South Parade Pier caught fire 11th June 1974 while shooting the film "Tommy". https://en.wikipedia.org/wiki/South_Parade_Pier
More information from Michael Cooper: http://www.michaelcooper.org.uk/C/sppierfire.htm
Dated 09/04/1909
Reproduced with kind permission from Shafeeq Wilson.
The postcard is marked as an Oilette which is a term used by Raphael Tuck & Sons in referring to their postcard series that reproduced scenes copied from specially commissioned paintings rather than photographs.